Is Benefit Clean & Ethical? We Investigate.
Benefit is a successful cosmetics brand based in San Francisco, founded in 1976 by sisters Jean and Jane Ford. A subsidiary of Louis Vuitton, the company operates in over 30 countries with over 2,000 counters. The Benefit web
Is Fenty Beauty Clean & Ethical? We Investigate.
Fenty Beauty is a relatively new company, founded by popstar Rihanna in 2017. The brand was included in Time Magazine’s list of genius companies, due primarily to the company’s inclusive focus upon all women – regar
The Best Natural Conditioner (20+ Conditioners Rated on Ingredients)
Over the past two weeks, we audited 20+ of the most popular clean and organic hair conditioners on the market to see if their ingredients are as conscious as they claim. Modern hair conditioner has been around for about 120 y
We Found The Best Period Underwear (Without Toxic Chemicals)
We reached out to 16 brands that sell menstrual underwear to ask them for details on their materials, certifications, whether they use antimicrobial treatments, and whether or not they test for PFAs. Thinx was the first brand
Love, Beauty and Planet: Are They Greenwashing? We Investigate.
From the name, through to the website imagery and content, Love, Beauty and Planet markets itself as a company that works in harmony with the environment. Their goal is to give a little love to the planet, to make a differenc
The Best Natural Shampoo (20+ Shampoos Rated on Ingredients)
Over the past 2 weeks we researched 20+ of the most popular clean and organic shampoos on the market to see if their ingredients are as conscious as they claim. There are a number of good reasons to consider the swap to a nat
Biodegradable vs. Compostable: What Do These Terms Really Mean?
The terms “biodegradable” and “compostable” are often confused, but what do they actually mean? While they do mean similar things, when you see these labels on a product or packaging, it’s probab
Breaking It Down: The Real Difference Between Organic and Natural
Organic and natural: what’s the difference between the two labels? It might be more complicated than you think. You might be surprised to know that there’s actually a big difference between the two terms, and one
The Best Natural + Organic Perfumes (Based on Ingredients)
We love a pleasant fragrance just as much as anyone else, but the sad truth is that most traditional fragrances are full of mystery chemicals that might harm your health. In the USA, the chemical makeup of fragrances is prote
The Best Non-Toxic Shaving Creams (Rated on Ingredients)
Over the past 2 weeks we researched the ingredients in the most popular shaving gels from brands who represent their products as being natural. Today we’ll be looking at: The problem with traditional shaving gels. The i
Is BeautyCounter a Clean and Sustainable Company? We Investigate.
BeautyCounter is a large cosmetics brand that heavily advertises itself as selling clean beauty. Founded in 2013, the brand quickly blew up thanks to its controversial multi-level marketing (MLM) business model. Often promote
The Controversy Behind Popular MLM Hair Care Brand Monat
“Monat is causing people’s hair to fall out.” This statement may sound like an exaggeration, but it is not. Class action lawsuits against Monat started to appear in 2015, all with similar claims of hair loss